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Keyphrase density - what it is and why it's important for SEO Keyword density (also known as keyphrase density) refers to the percentage of total text content that includes one or more specific keywords (keyphrases). However, it does not necessarily indicate how many times the keyword or keyphrase appears on the page; rather, it indicates the number of times that keyword or keyphrase should appear in order to maximize ranking potential on search engines.
Keyphrase density refers to how often a particular keyphrase appears on a given page in relation to total word count. Keyword density has been around since Algorithms were invented to determine search rankings. Google’s algorithm, PageRank, created by Larry Page and Sergey Brin of Google was one of these first algorithms. When search engines rank web pages in their results, they look at keyword density as one of many criteria which contribute to their ranking decision.
First of all, a short introduction to keyphrase density. Keyphrase density is a measurement of how many times a specific keyphrase appears on a given page compared to other words on that page. The more often your keyword appears, relative to other words, on a given page, the higher its keyphrase density. In plain English: if you have two web pages with identical content except one uses your target keyword twice while another only uses it once, Google will rank the first page higher in search results because its content contains more instances of your chosen keyword.
While increasing your keyword density can help improve your search engine ranking, stuffing keywords isn’t enough. Instead, learn how to optimize content with keyphrases by concentrating on long-tail search terms. Long-tail search terms are phrases that contain 3 or more words. These are critical for driving traffic to your website, because they are usually more specific than general one word searches—and customers who are looking for something specific are typically much more likely to buy something from you. Plus, there are simply a lot more long-tail searches compared to broad single word searches, which makes them worthwhile targets.
Keyphrase density is one of many SEO (search engine optimization) tools that can be used to optimize your website’s content. A keyphrase density check will let you know how often you use keywords in comparison to how often they appear throughout your content. Keyword density refers to how many times a specific keyword appears within a given web page (or webpage). It does not refer to how often a term or phrase appears in relation to other terms or phrases. If you want your website’s content to rank highly, make sure your target keyphrases are mentioned frequently; if they aren’t, consider revising some of your content, adding additional keyphrases or linking out to relevant sites more often.
In short, yes. In a study published by Search Engine Journal , researchers found that keyword density does indeed still play a role in SEO. Specifically, they discovered that higher keyword densities result in higher rankings. They also tested two other variables – number of keywords on a page and presence of exact match keywords – to see if either played a bigger role than density. They found that none of these variables beat out density as a ranking factor, but both did have an effect on search engine rankings.
Keyphrase density, a.k.a. keyword density, a.k.a KW density or KLD, is a metric used by search engines to determine how relevant a website’s content is to keywords being searched by users on Google, Bing and other search engines. A high keyphrase density indicates that you have relevant content that will be most appealing to your target audience of searchers.